In case of a health scare, most people have this tendency to search for information online. Health and fitness websites are minting huge amounts of money through sponsors, investors and ad revenue, and the niche continues to grow, especially as more people become aware of “health”. If you plan to start a health website that focuses on good content, it is important to get the basics right. Here is a quick guide that may come in handy.
Domain and hosting
The domain name for a health/fitness related website needs to be on point. For example, if you focus on health concerns related to dogs, a website named “knowyourpooch” may make more sense than “petinformationsimplified”. The domain name has to be relevant, easy to remember and specific to the niche. As for the hosting plan, we recommend that you go for a paid one, and make sure to get an SSL certificate. Search engines lover encrypted websites, and you want readers and visitors to trust your website.
Website builders vs. web developers
Not everyone has the budget to hire expensive developers and web designers, which is why website builders are so popular. All you need to do is find the best website builder for small business. There are websites, where some of the best names like Wix, Weebly, and WordPress, have been reviewed in detail, and you can actually check what features they offer. The good news is website builders do offer templates and themes for the health sector, so you can be assured of finding a design that works for your needs.
Be regular with contents and SEO
Unless you have great information and regular contents on your health website, it is unlikely to fare well. Contents must be updated, informative and relevant to the theme of your portal, and make sure that you have at least one update/upload every week. It is also important to focus on SEO, which includes on-page elements at the very least. Website builders do have built-in SEO tools, which can come in handy when you want to set up the website.
Once your website is up and running, you can always go back and change a few things here and there, especially when using a website builder. We recommend, however, that you hire a logo designer and get your branding elements right from the start, especially when you want to convert the website into a brand.